the Road Ahead

Experience-Driven

Consumer experiences are at the heart of everything we do. We’re all about providing holistic experiences that support things people want today and in the future. And we’re looking at these experiences through the lens of domains: Enjoy my ride, Personalize my experience, Connect with others, Maximize my time, Get where I’m going, and Enhance my safety & well-being. These experiences provide a powerful lens for Bose to imagine and explore solutions that delight the consumer and enhance the drive.

Enjoy my ride

Immerse yourself in your music and entertainment without the disruption of outside noise.

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Personalize my experience

Tune into your own personal sound experience with customized listening for every seat.

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Connect with others

Enjoy crystal clear conversations and seamless connectivity where nothing is lost along the way.

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Maximize my time

Get the most out of your time in the vehicle with technology that enhances in-cabin productivity.

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Get where I’m going

Cut out the distractions to arrive at your destination safely, efficiently and hassle-free.

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Enhance my safety & well-being

Feel at ease in a vehicle designed to keep you safe, calm and aware of your environment.

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