BOSE AUTOMOTIVE BRAND VIDEO
Audio for life
At Bose we believe that the power of sound is meant for everyone. We research, we innovate. and we partner with car makers from around the world to build sound systems that people love. We’re using the power of sound to make peoples live better. Because we believe better is for everyone.
Sound in motion
Since establishing Bose Automotive in 1982, we’ve brought the power of sound to the road, where we can enrich the drive with emotion and meaning. Throughout our history, we’ve recognized the inherent power in music, the spoken word, in every sound, really. We believe that the power of sound is for everyone. Its appeal is universal and should be made accessible to all.
Making the drive better — for everyone
We partner with carmakers around the world to make that a reality, providing custom audio solutions for a wide range of vehicles. From smaller, entry-level cars to crossovers, SUVs and pickup trucks, all the way to high-performance sports and luxury cars, Bose Automotive is there. We bring new ideas forward to deliver an experience of emotion, freedom, and confidence.
New roads are in view
Recently, we’ve seen technological advances that are fundamentally changing transportation. It’s a dynamic time, full of exciting trends. No one can be certain where all this is headed, but it’s clear that sound will play an essential part, going beyond music to encompass everything we hear and say in the vehicle interior. We invite you to come with us on the journey.
The legacy lives on
Our founder, Dr. Amar G. Bose (1929–2013), created the Special Purpose Trust, a unique offering to donate the majority of Bose Corporation stock in the form of non-voting, non-transferable shares to the Massachusetts Institute of Technology (MIT). Under this arrangement, our success helps MIT advance its mission of education and research. At the same time, Bose remains private and independent, operating as we always have according to our guiding principles and values. Through his generosity, the vision of Dr. Bose continues to guide the way.