Women in Automotive: “An opportunity to bring a different perspective”

The world of auto is usually seen as a male-dominated one. But there are many women driving this industry forward. ​

Our very own Heidi Grissom, Head of Global Customer Marketing at Bose Automotive, spoke at the recent Women Automotive Network event – which aims to champion the advancement of women in the industry.

Heidi covered a range of interesting topics, from cars “becoming an extension of the home”. To data being seen as fuel for experiences. And, importantly, how diversity can bring new perspectives to the industry – one that better reflects the marketplace. ​

Watch the video to learn more.