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Bose Gets Back To Its Roots, Re-Emphasizes Music

Peter Kosak, SVP of Bose Automotive, talks with John McElroy of Autoline while in Las Vegas about where the company is currently focusing its efforts in the automotive space; and then showcases some of the key demonstrations, including 3DX, Electric Vehicle Sound Enhancement, and QuietComfort Road Noise Control. As part of the interview, John McElroy said it was “The best audio I have ever heard in a car before … I felt like I was in a recording studio. I’ve never heard sound that pure inside a car.” 

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