Automotive News: In the Driver’s Seat with Peter Kosak

After creating the category in 1982, Bose has been a leader in the automotive audio business for the past 40 years.

Our Sr. Vice President, Peter Kosak, sat down to discuss Bose’s past, present, and future opportunities related to the five major trends driving the automotive industry.

“The cornerstone of our business is now, and will continue to be, creating peerless, immersive, lifelike audio.”

Hear his thoughts on the rise in electrification acceleration, intersections between consumer electronics and automotive, ongoing active safety developments, the impact of the chip supply crisis and up-integration, and the consolidation of computing power and over-the-air capabilities in vehicles.

Watch the full interview to get the story.