From September 23rd to 25th, Bose hosted the 2020 Audio Innovation Experience event for invited guests in Shanghai, China. The newest Bose products and technologies in consumer electronics, professional audio, and automotive audio were safely shared and demonstrated.

Listening to music while driving around could be considered a cathartic experience. Yet something as simple as audio within the car encompasses more than just the vehicle sound system. There is also the notion of “active sound management,” where the sound system in the car is used to cancel things out, like unpleasant engine noise.

Hear how Porsche and Bose worked together to develop the sound system for the all-new Taycan. 

Check out the conversation during CES 2020 with Autoline's John McElroy and Mike DePetro, Product Manager, Porsche Cars N.A. and John Pelliccio, Product Communications, Bose Automotive Systems.

Don’t you just hate all the beeps and warnings you get from the safety systems in your car? Some people just turn them off, which defeats the purpose of having these safety systems in the first place. Bose has a solution: Aware Signal Steering.

Bose Automotive is excited to have once again supported Northeastern University and Olin College students in designing, building, and racing vehicles as part of the SAE Collegiate Design Series. We’re even more excited that as a “thank you,” they let Bose employees drive them! The students recently brought their Baja and Electric Formula cars to our Framingham, MA campus to show off what they’re made of.

Bose was recently recognized with a Supplier of the Year award from General Motors during a ceremony in Warren, Michigan. This is the sixth time Bose has received this award.

Pictured left to right: Mo Wazir, GM Executive Director Infotainment; Jeff Morrison, GM Executive Director Purchasing; Michael Edmunds, Bose ASD Vice President; Ken Johnson, Bose Global Customer Director; Gary Bandurski, GM Executive Director Electrical

Read what AutoTrader.ca says about the Bose system in the all-new Mazda3 with Bose BassMatch technology.

"The best (systems) are so immersive, your next automobile decision might come down to how well the car stereo rocks your favorite Alabama Shakes song." John Pelliccio, head of product communications at Bose, quoted in The New York Times.

Nissan took an unconventional approach to small car audio in the Nissan Kicks with the Bose Personal Plus sound system. We’re excited to be part of this exceptional consumer experience.

Motor Magazine spoke with John Pelliccio, head of Bose Automotive Product Communication, who explained how our innovative sound placement technology can assist with driver awareness and confidence.