It all started with the car itself, and the courage of Chevrolet to dream big and act boldly. After all, the Corvette Stingray enjoys a decades-long, storied history, and a special place in the hearts and minds of sports car enthusiasts everywhere. A true American icon ─ strong and fast ─ this next-generation Corvette is conceived for world-class agility as well as power and speed.
Hear how Porsche and Bose worked together to develop the sound system for the all-new Taycan.
Check out the conversation during CES 2020 with Autoline's John McElroy and Mike DePetro, Product Manager, Porsche Cars N.A. and John Pelliccio, Product Communications, Bose Automotive Systems.
By Chris Force, Sixtysix magazine
Below are partial excerpts. Click on the "Read Full Article" link for more.
We had to know: Just what is it like living, working, and collaborating in Berlin? We had one week—how could we begin to understand the entire creative community in such a short time? There was a lot of ground to cover and, never ones to shy away from a challenge or a thrill, we wanted to take our exploration to the next level. It turns out, when you ask the world for a stylish German thrill, you get one thing back—a Lizard Green Porsche 911 equipped with a premium Bose surround sound system. Subtle it’s not, but an adrenaline rush it is. Our travel would now be powered by 555 watts of fully active sound and 379 horses under the hood. We packed our bags, and our driving shoes, and headed to Berlin.
“For every car or truck we tailor the system to the mission of the vehicle. A high-performance sports car like the Porsche 911 needs a high-performance audio system, both to attend to the mission for the end consumer who is seeking performance and to handle delivering high-quality audio during a noisy, spirited drive,” says Tobe Barksdale, chief audio engineer for Bose Automotive, who has been at the company for 34 years. It’s one of the first things you notice about the Bose surround sound system; even outside of Berlin on the speed limitless Autobahn, the music was not just clear and powerful but seemed perfectly in balance with the Porsche, a mix of raw power and refined handling. “Our goal is to be consistent with the feeling of the vehicle,” Tobe says.
INFINITI MOTOR COMPANY LIMITED, Hong Kong - For 30 years, INFINITI has worked in close collaboration with Bose. Even before the first INFINITI, the Q45, to the brand's present-day model range, this enduring partnership has provided customers with a superior audio experience.
Read what AutoTrader.ca says about the Bose system in the all-new Mazda3 with Bose BassMatch technology.
Nissan took an unconventional approach to small car audio in the Nissan Kicks with the Bose Personal Plus sound system. We’re excited to be part of this exceptional consumer experience.
Bring the magic back to your music. Bose SoundTrue™ enhancement technology revitalizes digitally compressed music. SoundTrue is available in Bose sound systems in the new Porsche Cayenne and Panamera.
Bose is now a member of Automotive Grade Linux (AGL), a collaborative cross-industry effort developing an open platform for the connected car. "Bose is proud to support the open-source efforts of The Linux Foundation through our participation in the Automotive Grade Linux project," said Marc Mansell, vice president, Bose Automotive Systems. "We recognize the value and benefits from collaborative initiatives such as AGL, and we look forward to making our contribution to this important work.
"Bud’s Jam” is an annual event that celebrates the musical talents shared by so many Bose employees. Bands made up of employees from all across the company come together to jam and perform for an enthusiastic crowd.
The Bose Personal Sound System in the Nissan Micra was voted # 1 in the Entertainment Sound category by the readers of Auto Bild, a leading German automotive magazine.
Auto Bild and its sister publication ComputerBild developed "The Connected Car" award in 14 categories five years ago to acknowledge the digital transformation of the automotive industry.